Features

2004 FiFi Awards

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By: Jamie Matusow

Editor-in-Chief

2004 FiFi Awards



This year’s ceremony was more star-studded than ever as the beauty industry honored the best in fragrance achievement.



The stars came out in New York City on June 9, when The Fragrance Foundation recognized the best in the fragrance industry at the 32nd annual FiFi Awards. The red carpet (literally) was unrolled at the Hammerstein Ballroom, as for celebrities including: the event’s host, Sigourney Weaver; Sarah Jessica Parker, presenter of the Hall of Fame Award and recipient, Oscar de la Renta; and Cheryl Hines from HBO Television’s Curb Your Enthusiasm, who entertained the guests with a comic monologue, created for the occasion.
And the winners are—

CONSUMER’S CHOICE AWARDS
Cosmopolitan Magazine
Women’s
Beyond Paradise – Estée Lauder
Ralph Lauren Blue – Ralph Lauren Fragrances

Men’s
Very Sexy For Him2 – Victoria’s Secret Beauty

CosmoGIRL! Magazine
Women’s
Ralph Lauren Blue – Ralph Lauren Fragrances

Men’s
adidas Adrenaline Man – Coty Beauty US

2004 FRAGRANCE OF THE YEAR
NOUVEAU NICHE
Women’s
narciso rodriguez for her – Beaute Prestige International

Men’s
Purple Label – Ralph Lauren Fragrances

LUXE
Women’s
Burberry Brit– Burberry Fragrances/Cosmopolitan Cosmetics

Men’s
Black – Kenneth Cole – Lancaster Group

POPULAR APPEAL
Women’s
Celine Dion Parfums – Coty Beauty US

Men’s
adidas Adrenaline Man – Coty Beauty US

PRIVATE LABEL/DIRECT SELL
Women’s
Pure Tiffany – Tiffany & Co.
Men’s
Very Sexy For Him2 – Victoria’s Secret Beauty
ADVERTISING CAMPAIGN OF THE YEAR –
PRINT & TV (MEN’S OR WOMEN’S)
Print Campaign
Ralph Lauren Blue – Ralph Lauren Fragrances

TV Campaign
Very Irresistible Givenchy – Parfums Givenchy

BATH & BODY LINE OF THE YEAR
PRESTIGE
Origins Natural Resources – Calm To Your Senses
Collection

BATH & BODY LINE OF THE YEAR
POPULAR APPEAL
Avon Products Inc. – Avon Planet Spa

BEST PACKAGING OF THE YEAR
PRESTIGE
Women’s
FlowerByKenzo Le Parfum – Kenzo Parfums
PRESTIGE
Men’s
Dunhill – Cosmopolitan Cosmetics

POPULAR APPEAL
Women’s
Illusion – Le Club des Createurs de Beaute (CCB-Paris)

Men’s
adidas Adrenaline Man – Coty Beauty US

EDITORIAL EXCELLENCE IN
FRAGRANCE COVERAGE – SCENT FEATURE
Allure

EDITORIAL EXCELLENCE IN
FRAGRANCE COVERAGE- SCENT BITE (a tie)
Allure
Modern Bride

FRAGRANCE HALL OF FAME
Polo Ralph Lauren – Ralph Lauren Fragrances

INTERIOR SCENT COLLECTION OF THE YEAR
PRESTIGE
Slatkin & Co. – Elton Rocks – Elton John
(Crystal Potpourri)

INTERIOR SCENT COLLECTION OF THE YEAR
SPECIALTY
Latitudes International for Space NK Home London — Potpourri & Passive Diffuser

RETAIL INNOVATOR OF THE YEAR
Nordstrom

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR
Michael Edwards & Co. — Fragrance Database: Fragrances of the World.Info.

HALL OF FAME
Oscar de la Renta

EUROPEAN FRAGRANCE OF THE YEAR
Men’s
Gucci Pour Homme – Cosmopolitan Cosmetics

Women’s
Chance by Chanel

CERTIFIED FRAGRANCE
SALES SPECIALIST OF THE YEAR
Jayne Williams – Marshall Field’s Oakland (Troy, MI)

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